Celebrating 25 years in radio this year, Gerald McBride,
CEO of Voice Over Productions, is known across the US
as the voice that urban listeners love to hear according
to a recent article in the Atlanta Christian Times. He
is a master of combining the right music in a spot. McBride
says “the right music can make or break the mood
of a spot. To sell a product or service, your audio has
to be bold, creative and of the highest quality or your
message will be lost.”
As a youth growing up in Detroit, McBride knew his passion
for radio early-on. Inspired and mentored by then WJLB
radio personality, Donnie Simpson, he was encouraged to
get into the business by becoming a teen reporter at his
high school. In 1977, McBride enrolled in the Specs Howard
School of Broadcasting where he graduated and officially
began his career in AM radio. His broadcasting career
has taken him to many stations,typical in radio, but in
1992, he settled in at WMXD
92.3 FM in Detroit where he currently hosts Saturday
As a voice talent who truly loves commercial production,
McBride found his niche. "Most DJs dislike producing
spots. I enjoy writing scripts, adding sound effects,
picking music and seeing the client get results, "
McBride says. "When I kept getting requests to do
commercial spots, I began to think of this as a full-time
After his last job transition, he decided to go forward
with the commercial production business. With his trust
in God, faith in the strength of his reputation and a
$1,500 loan from his brother-in-law, McBride bought equipment
and launched Voice Over Productions from the attic of
his home. "Former clients that I produced spots for
in the past, helped to spread the word and my business
grew from there," says McBride.
His loyal customer base has allowed him to expand nationally
from a regional business. Today, Voice Over Productions
boasts many clients including:
the Kings of Comedy Tour, TD Jakes Ministries, Essence
Music Festival, Mr. Alan's, Prince Tour (1999-2004) and
Winan's Family Reunion Tour to name a few.
McBride is called and committed to his vision-- to provide
quality broadcast promotions that impact listeners across
the country. According to television producer Nancy Dabney--
"McBride is the best of voiceover talents I've ever
worked with. It's not just about his voice; it's about
his heart motive. He loves the business and it shows.
Because of his humility and willingness to work side-by-side
with his clients, he gives you exactly what you want.
That's what makes him one of the best in the country at
what he does."
Voice Over Productions is an award-winning, full service
production and post production studio offering voiceovers
for TV and radio commercials, concert tours, political
campaigns, album spots and sales presentations all via
ISDN, mp3 and CD.